UK press launch. Credit - Flipside PR
When searching for cutting-edge new beauty finds, value homeware store Wilko is not the first place that comes to mind - but it is indeed where I stumbled upon an awesome new beauty brand Essence.
Their point of sale states they're "Europe's no. 1 cosmetic brand", really? Looking at the stats though, they started in Germany in 2001, already big in over 60 countries worldwide and on further digging, it...
